I am an experienced full time swim coach specialising in freestyle technique for pool and open water swimming.
I swam competitively as a junior and came back to swimming in my late 30s I was still a competent swimmer but struggled with distances over 400m.
I was was working too hard and ran out of gas. When I discovered Total Immersion I started to learn about improving my efficiency and in 2015 I became a certified Total Immersion coach.  
During the course of more 5,000 hours coaching and continuing to research the mechanics of swimming, I have developed my own coaching methods which is what I practise today.
The name SWIMSMART embodies this philosophy.